Acqua innovations

Among the many who have sought TW/SK’s expertise in print, Acqua Innovations stood out—an enterprise devoted to forging intelligent, sustainable water treatment solutions. In their collaboration, TW/SK wove augmented reality into the fabric of their materials, allowing mere pages to awaken, to breathe, to transcend the static and become something alive in the hands of the beholder.

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In a previous era, a smartphone app called Layar served as the gateway to a hidden dimension, where printed pages stirred with motion. Yet the constraints of technology imposed their will—videos, stripped to low resolution, had to load swiftly on the fragile networks of the time. Even within these limits, the effect was nothing short of alchemy.